Taking your business to a marketing firm is like taking your boat to a mechanic. The more knowledge you have about how things work, the better position you will be in to hire the right shop to do the job. You'll also understand better the work what the shop is doing, so you can set priorities and get the best value for your money.
A business is also like a boat in that both are vehicles that should take you places. Like the work we do for our clients, our blog articles focus on linking the theory of marketing directly to your business goals. This where the hull hits the waves.