Blog Articles
Taking your business to a marketing firm is like taking your boat to a mechanic. The more knowledge you have about how things work, the better position you will be in to hire the right shop to do the job. You'll also understand better the work what the shop is doing, so you can set priorities and get the best value for your money.
A business is also like a boat in that both are vehicles that should take you places. Like the work we do for our clients, our blog articles focus on linking the theory of marketing directly to your business goals. This where the hull hits the waves.
Before you can build a website that tells your story, you need to define what that story is. A good process can help you get there.
Your website should be accomplishing some specific things for your business. Learn what to look for when judging website design.
With the right process you can plan for your revenue, and therefore your marketing budget, to grow year after year.
A lot goes into a great logo design behind the scenes. Learn the process that will increase your chances of logo design success.
The Call to Action is important not only for marketing but for your whole business. Learn what it is and how to define yours.
Creating a brand design that truly drives business requires deeper thought than just picking your favorite colors.
